Is that digital marketing strategy the right investment for your business?
My clients often tell me they dislike social media, don’t understand SEO, and wonder why hiring help for a revenue-generating digital marketing strategy is so expensive. It’s understandable—yet the pressure to grow your business online is real, and that’s where you’ll connect and establish credibility with new clients. So, how is an entrepreneur supposed to navigate this when the roadmap seems to have vanished as digital marketing has grown more complex over the years?
Are your prospects even searching for you online?
How do you know if a digital marketing strategy is right for your business?
Service based businesses make up over 80% of my 100’s of clients over the past 15 years and here is my take:
1. Where do you land on curve of credibility? Depending on where you are on the curve of credibility, think florist being low and a business coach being high, digital marketing may only be effective in establishing online credibility & authority, but not in securing new clients or customers. Learn more about the curve of credibility here.
2. How much trust do you need to establish? What are you selling? Does your product or offering involve a high level of trust in order for your prospects to say yes? Think high ticket items, safety concerns, a trauma sensitive industry or a decision that requires vulnerability or courage. If yes, you will need more than a DMS to secure new relationships with your prospects.
If a high level of trust is at play, you want a digital marketing strategy that fosters online credibility and authority. Think online reviews, testimonials on your platforms, content that speaks to your prospects and communities FAQ’s, sharing your expertise & knowledge in an inclusive way.
3. Clarity, consistency and killer cashflow. Your intention for your digital marketing strategy is to speak directly to your ideal client/s in a way that sparks the desired action, while establishing trust. If you have a simple product that is seen as a necessity, then yes, a digital marketing strategy can be highly effective. At Bloom Business Development, I’ve spent well into the 5 figures on these strategies and campaigns, and have stopped investing in them beyond content creation support.
Why?
Because the data shows that over 90% of my clients come from client referrals and networking. I use digital marketing as a way to open the door to who I am and how I work. Prospects can get to know me, building trust through online, leaving the sales cycle to a personal and high touch process. Learn more about my sales training for service providers and agencies who offer a free consultation here.
Before investing in a digital marketing strategy, take stock of:
- Where your business comes from
- How long your sales cycle is
- What offerings create your baseline revenue
- What you are wiling to commit resources to consistently and persistently beyond a financial commitment
Some winning digital marketing strategy tactics I recommend to bolster your online credibility and authority are:
- Diverse Google reviews
- Reviews on industry pages
- Good SEO on your website
- A regular blog featuring content written for your Ideal Client
- Intentional and consistent social media strategy where you can re-purpose content between you blog and posts, and your newsletter if you have one
If you would like to talk more about sales, business development and finding more alignment & authenticity in how you run your business, you can schedule a free discovery call here.
Keep going, keep growing,
