Plan for profitability and avoid these common start-up mistakes - Lisa van Reeuwyk

As new business owners, making mistakes in the start-up phase is unavoidable. Fortunately, as entrepreneurs we live with a growth mindset. I’m a big fan of the term,

“When we know better, we do better.”

Here are three common mistakes start-ups make and how to avoid them.

Mistake #1

They keep doing everything themselves

I’m often heard saying: “If you want to stay small in your business, keep doing everything yourself”.

Stop in your tracks, take a deep breath and imagine yourself a year from now. You’ve grown your business from start-up mode.

You are feeling the benefits from all of those seeds you’ve been planting and you’re bringing in a lot more revenue and hopefully paying yourself a lot more money.

What choices will you be making?

What investments can you make in your business?

As long as you keep doing things yourself, you’re spreading yourself too thin and you’re not able to make those investments.

Mistake #2

Making decisions for their business from the start-up hustler mindset

You have been at it for a while now and are ready to scale and make some changes. You’ve hustled hard and learned many lessons, some the easy way and others fall into the ‘teachable moments’ category.

It’s time for you to achieve clarity on what success means to you and stop making start-up mistakes. Do you want to be the best in your neighborhood, your province/state, the nation or are you seeking global success for your empire?

Only you can answer this. Once you have, you can look at the business model you are creating and craft your action plan strategically with the mindset of the CEO who is running THAT successful organization.

When you believe and invest in your business, others will too.

Mistake #3

Giving time away like it’s free money

One of the more common start-up mistakes made is ignoring how precious your time is.

At the end of the day, as harsh as this always sounds coming out of my mouth, I agree with it 100%… we make time for what matters most each day AND we make an excuse for the rest.

You said yes to every. single. thing. on your calendar. And as much as it sucks, the truth is, change isn’t easy.


When you start your work day, I want you to work on your top priorities and revenue producing initiatives first. You can check your messages afterwards, like a reward! Earn that play time on Instagram by following-up on that new proposal you sent out or contact the person you met yesterday at the networking event.

No matter who you are and how successful you are, we all have the same 24/7, 168 hours per week. We can’t buy more of it and there are no do-overs.

When you look at your time as your most precious resource, what and who are you willing to give it to?

Remember, whenever you say yes to something, you are saying no to something else. When you say yes to packing your calendar, you’re saying no to more space for peace.

When you say yes to checking messages before working on your projects, you are saying no to cultivating your big picture and realizing change.

Why is this so important?

Because it is the things you do every day that add up to your biggest success.

1 task per work day to work on your vision adds up to 5 tasks a week and over 250 tasks per year… less vacation of course… but you get the idea.

It is the little things that make up the big difference.

Embrace your awesome and start being the CEO you were born to be.

Until next time, be fabulously YOU ??

Your Coach, Lisa