Delegating, expanding and team building often arrive when we are drowning in our to-do list’s. As women, we can write a to-do list that wraps around the block, it never ends and is always in a fluid state of growth. We are also masters at putting other’s at the top of that list, while we flounder at the bottom. There is a better way. The intention and quality of our tasks as they align with our deepest longings for a meaningful path forward matters.
Sometimes as business owners we are:
Stressed by our waiting list.
Anxious about the uncertainty of the future.
Unsure if the revenue will continue to grow to support hiring.
Completely opposed to the idea of relinquishing any ‘power’ and entrusting our brand to someone else.
If you know me at all you’ve heard me say, “Good people do good things with their money and I help them make even more of it.” Creatives and spiritual types were both traditionally and culturally taken care of by their community. Profits and IG Lives were not part our contribution to society.
Times have changed. And now they’re changing again.
Here are my Five Tips to Grow an Incredible Team
5. Crystal clarity on your brand positioning
With roughly 7 billion people on the planet, most of you need a relatively small number of clients over a course of a year. Niche down and truly understand where your brand strengths intersect with your ICA (Ideal Client Avatar) and FFDD and watch the magic happen!
This positioning ALSO allows you to attract ideal candidates to join your organization.
For example, my client Quincilia Siah of SOS My Space paired coming out of her spiritual closet with doing a deep dive with her ideal client avatars. When she went to re-brand in 2020 with Rachael from Steady Studio she infused the joy she runs her business with, into her positioning, and then dove a little deeper with her branding images by Michele Mateus.
Quin was able to position herself with clarity and consistency while adding in new high ticket services. She has now confidently expanded into estate sales and larger moves that require a team of trusted professionals. She radiates with charm, professionalism and leadership and in turns attract team members who connect with the brand equity of SOS My Space.
Position your brand to embody the core values of your organization and attract aligned team members who will be a magnificent fit. And on the subject of magnificence we glide into tip number 4.
4. Only magnificent will do
3. Create and share your manifesto
Humans are biologically wired to make decisions from their emotions. This is why it is such an exciting time to be in business as the Yin energy infuses itself BACK into business in a deeper and more impactful way. Allow new hires to be drawn in by their longing for connection, to make their mark and leave a legacy through meaningful work.
I had a client with a month long wait list who hired me to help her scale her empire and start building a team. She was motivated to start her own practice after the toxic work environments she had been employed in and led with her values and easily grew her team with excellent candidates who shared them.
Lead with your values and the rest will follow.
2. Take it slow
I recommend a tiered system that allows you to decide if you want to take this relationship to second or even third base. Tier one is a 3 month contract / probationary period with fixed amount of hours and a base salary. Tier four (going steady) encompasses an added value remuneration package and clearly defined success plan with perks like an expense account and more vacation.
Plant a seed, and grow a mighty oak.
1. Lead with a vision
Steve Jobs once said,
“The greatest people are self managing.They don’t need to be micro-managed. Once they know what to do, they’ll figure out how to do it. What they crave is a common vision. And that’s what leadership is, leadership is having a vision, being able to articulate that so the people around you can understand it and getting a consensus on a shared version.”
For more guidance on setting you and your team up for success, get hold of my free Life on Purpose goal planner here and start forming positive habits, setting tangible goals and leading from the front.
Photo By: Michele Mateus Photography