CONNECTIVE CONTENT THAT CONVERTS
I have a proven collaborative process to create content that not only connects, but drives sales without being “salesey ”. In todays’ marketing climate, visitors to your website need to know, like and trust you before they will buy from you. So many people tell me how they’ve spent thousands of dollars on website development and marketing strategies that didn’t produce results. Sure it looked good, but it didn’t convert traffic into customers or create an engaging community.
These business owners made a critical error. They outsourced the key component to grow their online empire to someone who did not understand the driving force behind their business or how to talk to the demographic that drives over 70% of all buying power. I can help.
Are you an entrepreneur who is ready to implement business growth strategies that will have you salsa dancing all the way to the life of your dreams?
If the answer is yes…
Define & refine your ideal customer/client
Magnetic opt-in & landing page
Connective content that converts
IN A NUTSHELL:
You will answer a bunch of strategic questions to achieve clarity on who is buying from you and what motivates them to purchase.
I will guide you through a process of understanding the unique strengths of your brand, how to position yourself and communicate the benefits of your brand with ease.
We will collaborate on refining and defining that message.
Through further collaboration, I will develop, produce and create the content for your website, offerings (service providers), opt-ins and landing pages so you are ready to hit the ground running with your web developer, designers and social strategists.
If this sounds good to you, keep reading.
Understand what motivates customers // clients to purchase from you
Every single purchase is an emotional decision. Together we will uncover what the desires, needs and pain points of your customers // clients are.
Knowing your Ideal Client Avatar (ICA) is the wisest investment you can make to grow your empire. This process provides essential data to create your connective content with higher conversions and a more engaged online community.
In this stage you will:
Learn how to speak directly to decision makers, triggering an emotional connection to your brand
Define and refine your brand strengths
Discover your “purple cow” & position yourself as a leader in a competitive online landscape
Have the data to craft your message to convert consumers who aren’t actively shopping for your product // service into customers // clients
Create in-depth Ideal Client Avatars (ICA’s) for each distinct sector of your business
Create ideal offerings
Now that you know who is buying from you, you are primed to create the products, services, packages and pricing that will bring consumers tremendous value.
Depending on your business model, we will now create:
an opt-in offer that your ideal client will find irresistible and entices them to join your community
content for your landing page(s)
new offerings that put your buyers into a spiral model pricing structures
Once your ICA is complete and we have discussed your vision for your brand and business growth, we are ready to create the content for your website. These are exciting times!
Crafting your connective content
Now that you have a deep and intimate knowledge of who is buying from you and what to offer them, we are ready to create connective content for your website.
Through a collaborative process, YOU provide the heart of the message and I will polish and perfect your message
Copy for marketing material
How to write engaging social posts
Business development coaching packages
Executive coaching packages
ARE A WINDING ROAD
Here is what you can expect:
Discovery Consult online to see if we are a good fit – 40 minutes
Sign agreement and settle first Invoice
A series of worksheets are delivered and completed by the client
60 minute online session to further define & refine ICA
60 minute online session to explore & create offerings (as needed)
Client provides blueprint for web content
Final invoice of 50% due 30 days in or before delivery of content
I provide up to three drafts of writing before final sign-off by client
Work in collaboration with your web design provider to meet deadlines and within design parameters
Online communication throughout process through online platform of choice: Evernote, Trello, Asana, etc